The traffic light's three colored circles work hard, managing the flow of traffic around the world. Evgeny Arinin acknowledges this, and admires the design for its enduring effectiveness. But the Russian industrial designer believes traffic signals could communicate instructions more clearly. With that in mind, he's crafted an alternative: an LED display that uses its shape, big arrows, and punchy icons to loudly articulate the rules of the road.

The traffic light's three colored circles work hard, managing the flow of traffic around the world. Evgeny Arinin acknowledges this, and admires the design for its enduring effectiveness. But the Russian industrial designer believes traffic signals could communicate instructions more clearly. With that in mind, he's crafted an alternative: an LED display that uses its shape, big arrows, and punchy icons to loudly articulate the rules of the road. Arinin's design is still a concept (and a finalist in this year's Lexus Design Awards), but it spotlights a few cracks in current traffic signage systems.